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How Free Apps Make Money: In-App Ads and Privacy Guide
How do free mobile apps make money? Learn how ads, in-app purchases and data tracking work, plus what to check before installing your next app.
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Plain-English explainers on how free apps make money, whether ad blocking is legal, and what happens to your data along the way.

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How do free mobile apps make money? Learn how ads, in-app purchases and data tracking work, plus what to check before installing your next app.

Are ad blockers legal? Learn the rules for iPhone and Android, when websites can restrict them, and how DNS filtering reduces ads and trackers.
Zero Ads filters known ad and tracker domains in supported apps and browsers. Ads & Trackers mode is free on iPhone and Android.